ABSTRACT The creation, utilisation, conversion, and exchange of thermal energy are all covered under the thermal engineering subject of heat transfer. Heat transfer plays a major role in engineering and industrial sectors like food packaging, food additive manufacturing, electronic cooling, microturbine, etc. Scientists across the world have tried to explore the impact of heat transfer on fluid past an expandable surface due to its exciting applications in industries like polymer production, paper production, crystal glass manufacturing, etc. This article has unique exploration, and it emphasises interpreting the Cross fluid flow along stretching surface with convective heat transport analysis by using the Lie group methodology. We investigated the implication of inclined upper-convected Maxwell fluid magnetohydrodynamic (MHD) movement through a penetrable strained plate. To solve nonlinear differential equations and clearly determine their absolute invariants, the Lie group approach is introduced. For the numerical solution of non-linear ordinary differential equations with boundary conditions, the fourth-order Runge–Kutta procedure with shelling performance is utilised. Plots showing the impacts of motivated and non-motivated MHD are researched and examined for the alterations of many parameters, and statistical graphs are given to explain the physical values. It is evident that opposing behaviour occurs in connection to temperature captivation and generation parameters together with motivated and non-motivated MHD. Under an amplified, heat-generating parameter and Deborah number, the rate of heat transmission increases. The Lie group investigation of Cross liquid in the presence/absence of inclined and non-inclined has not been investigated yet in the available literature.